Donald Trump has introduced his own sneaker brand, just a day after a judge in New York ordered him to pay nearly USD 355 million in fines for falsely inflating his net worth to deceive lenders.

At Sneaker Con in Philadelphia, the former president revealed "Trump Sneakers," showcasing a pair of gold high-tops called the "NEVER SURRENDER HIGH-TOP SNEAKER," priced at USD 399 on the newly launched website.

"This is something I've been talking about for 12 years, 13 years, and I think it's going to be a big success," Trump stated as he presented the sneakers.

By Saturday night, the USD 399 sneakers were already sold out, with 1,000 pairs initially available for purchase. Additionally, two versions of sneakers featuring "T" and "45" logos on the sides are being sold for USD 199 each, along with cologne and perfume for USD 99 each.

The website clarified that the products are trademarks of CIC Ventures LLC and are not directly affiliated with Donald J. Trump, The Trump Organization, or their affiliates.

While Trump's appearance at Sneaker Con drew attention, it was not without criticism. Michael Tyler, a spokesperson for the Biden campaign, derided Trump's presence at the event, saying, "Donald Trump showing up to hawk bootleg Off-Whites is the closest he'll get to any Air Force Ones ever again for the rest of his life."

Following his Sneaker Con appearance, Trump is scheduled to address supporters in Michigan, marking his first public appearance since the legal rulings in New York cases highlighted the legal challenges he faces.

Recently, a New York state judge confirmed that Trump's criminal trial in a hush money case will commence on March 25. Additionally, Trump and his companies were directed to pay nearly USD 355 million for fraudulent property valuations, bringing his total fines to approximately USD 438 million in the past month.

Trump's visit to Michigan precedes the state's Republican primary by 10 days, making it a significant stop as the GOP nominating contest gains momentum ahead of numerous state contests in March.